In multi-level marketing, your profits will depend on the number of people you have recruited to join the program. Profits are generated through sales and referrals, so you have to get more people to be interested in your program. This is just the first step. Your end goal would be to get them involved in your business!

But, how are you going to do it? There are lots of programs and companies on the internet that promise to expand your contacts. Sometimes they deliver, sometimes they don't. A lot of the time, they just cost you money, especially if you get caught up with the wrong ones. The Internet is indeed a jungle and is full of predators looking to take your money. But there is also a lot of people who genuinely want to help you achieve your goals. Here is a list of tips where you can get valuable information about exploding your downline using the internet:

1. Downline Builders

When starting an online business with affiliate or multi-level programs that have referral URLs, then it is best to get a downline builder. Some downline builder systems will let you maintain and operate your own downline club so people that just signed up will have their own unique referral ID's and a copy of your business web page. Each replicated page of new recruits can be individualized or personalized.

What's the advantage? You don't have to advertise as much, this is especially useful when you're just starting out and have limited money. Some downline builders have their own auto responder systems, direct downline doubling, page personalization, support and other fancy tools. The new members you have recruited will advertise their own web pages by publicizing their replicated pages. However, as with everything, if it's going to do what it's supposed to, it is NOT free, and this being the internet, there will be a lot that want to charge you and not deliver. Do your research, and then some more research.

2. Advertise

You need to let people know you and your program exist. If you don't have much of a budget for marketing yet, you might want to try some of the following. One way is to advertise in e-magazines (known as e-zines) and newsletters, like I am doing now. Of course, you need to choose e-zines that are related to your business or program to inform prospective contacts of your opportunities. The key to this is regular monitoring. Keep track of all the positive and negative responses to your program on all the e-zines you have advertised in. If there are too many negative responses, it is best to remove your post.

Another approach is to include signature files in your emails and messages. Besides being free, the wonderful thing about it is that it can generate more contacts that you ever expected. If you are regularly posting in a thread or community, more people will notice and visit the link to your business webpage, especially if it is highlighted or has some sort of design.

3. Pay-Per-Click Affiliate Programs

This involves bidding on a keyword or phrase that will most likely describe your program. Whenever an interested internet user searches this keyword, a link to your website will appear, directing people who want to sign up in your business, to you. This is a very good investment if you know how to use it. Provided you have a sufficient budget.

4. Sure Sign-ups, A.K.A Purchased Leads.

You can pay for guaranteed sign-ups for a minimal amount. This is relatively more costly than advertising, but the signups per dollar are much greater. For example, you can buy 40 guaranteed sign-ups for $2.75 each, or you can buy a email ad blast to 1,000,000 people (and only get 10 sign ups) for $80. The problem with purchased leads, is you need adequate and regular reinforcement to egg on your new sign-ups to do expand your business more. Also, these sign-ups are only guaranteed to opt in and give their details, not to sign up for your business. YES! even though you paid $2.75 for each of them, you still have to work to get them involved.

Remember, this type of business does not only benefit you, but your recruits as well. It is mutualism at its best. They do their best to make profits and you also profit from it.

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Written by MJ Mascaro, for Joecorp1.com. MJ Mascaro is an affiliate of Global Resorts Network in Australia.