As a business owner and entrepreneur the business card is your best way of getting your name and business remembered by people you meet. It projects your image, which has been developed after years of hard work. But for people getting your card it is just an advertisement.
For these people your card may not be any more important than all the others they have collected over the years. To many people receiving a business card is an annoyance and many times not welcome.
I think that you would agree, having your card kept and read is an absolute necessity as a way of getting business. Even if it is because you have spent energy, effort and time handing out your card.
HOW to get them to keep your Card
We have to think of what would make you keep a business card.
1: Lots of people use cards to link to hard to get products, they will never throw away the card of a person or service supplier that they need.
2:The card could be important because it will supply you or a friend contact to a intermediary or a person that could help you further down the track.
3:You may also want to keep a persons card because they offer a service or product that a friend or associate might need, for instance a mechanic, you may have found a good mechanic and your at a party and a friend tells you they cant find a mechanic that does quality work, you will hand your card to them to be of assistance.
Business cards keep working long after you first handed them out.
So keep in mind that your card can be used for non business reasons, and that your card is designed for this scenario.
Unfortunately people see business cards as just a contact card and miss a great marketing opportunity. An opportunity that may never come back .
How to keep your Business Card Kept
It may sound easy but the secret is to supply a business card with information on it that people want to keep. You can do this by using the back of your card or getting a card with extra folds, these give the opportunity to hold more information. If you have information that people need on your card they will not throw it away.
For a building product salesman, he might want to put specs or calcs so that it is more easy to use his products than a competitors.
There are lots of great suggestions to getting people to keep your card, but in general they all have to do with having great and useful information lade out in a handy format.
It doesn't matter how you design your card as long as you keep some simple ideas in mind. These are design for a broad market, keep your card simple and uncrowded, make your contact details easy to find. If you follow these simple ideas your card will work for you long after it has been handed out, and will silently help build your business.
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Rick Dupont advises with Cheap Cards a business dedicated to helping people discover many fantastic Entrepreneurial ideas and cheap business card deals as well as supplying general business information.
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