A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.
The study generated some interesting results regarding... Read more
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If you do business on the web, then the quality of your sales copy can make or break your success.
Some business owners consider learning how to write copy a good investment of their time and effort. But for most business owners, it's often easier and more profitable to just hire someone else to do it. That's where a freelance copywriter comes into the picture. But here's the problem: Not all freelance copywriters know what they're doing. And even if they do, sometimes they just aren't a good fit for your business. So what do you need to know to make sure you're making the right choice when it comes to hiring a freelance copywriter? Here are just a few important tips: 1. First Impressions are Everything Just because someone calls themself a freelance copywriter, doesn't mean they know what they're doing. And even if they do have what it takes, they still might not be a good fit for your business. So here's something to remember, "How they do anything is how they do everything." Make sure you take note of the first impression you get. So if you get some clue or feeling not to move forward with someone on your list of potential freelance copywriters, don't ignore it. 2. What Happens When Things Crash and Burn? If the freelance copywriter you hire writes a promotion that ends up making you a ton of money, you probably won't have any reason to second guess whether you made the right hiring decision. But what happens when things don't go so smoothly? What happens when the promotion converts worse than the copy you wrote yourself? (That happens all the time.) Then what is your copywriter saying? If they blame the results on you or your business, that doesn't really help you much at all. When you're interviewing a freelance copywriter, just be sure to ask them what happens when things don't work out. The answer to that question will help you make a smart hiring decision. 3. Understand There Are NO Guarantees No freelance copywriter can guarantee you a certain level of results. If that's what you're looking for, the only takers you'll find are writers so desperate, they'll say anything to get your business. So don't fall for that. If you are assured a specific result, take that as a clue of bad things to come and move on to the next freelance copywriter on the list. You won't be sorry.
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