If you manage a worldwide e-business you have already realized that the most critical factor for promoting your business to nations worldwide is to be able to touch your potential customers with their own native language.

I am writing this guide to aid you on reaching potential customers from the Islamic Republic of Iran – a very new market. To do this you must consider translating your products/services to the following languages: Persian (Iranian Farsi), Dari (Afghan Farsi), Afghani Pashto, Tajik Farsi, Kurdish and Iranian Turkish. Persian (Iranian Farsi) is the national language of the Islamic Republic of Iran with over 80 million people talking this language throughout the country, so no need to be concerned about the other languages mentioned above as only 1% of the Iranians speak them.

An extremely un-reached market: Iran

The Islamic Republic of Iran has encountered many economical and political embargos since the Islamic revolution in the 70’s and only few businesses have been promoted to the Islamic Republic of Iran because of the US embargo. But now after 3 decades it is time for these businesses to be promoted to the Islamic Republic of Iran and make their presence at an un-reached and very new market.

Persian (Iranian Farsi) Translators:

There are various translation companies and freelancers in the world who provide quality localization services from and into Persian (Iranian Farsi). Most translation companies provide English to Persian (Iranian Farsi) translation services while few also work many other languages such as Dutch, German, French, Arabic, etc. When seriously searching for such linguists/agencies pay attention to the quality of the work. If you don’t receive high quality translations then you are not likely to succeed. Don’t need high quality localization services? Then you may also use online translation services from online content translators such as Parsian or other online translators on the web. You may also consider buying offline freeware such as Fars Translator. These translation freeware are good if you are not looking for very high quality localization services.

How can I find these transaltion companies?

Quite simple! You can go to Google.com and perform a search for the terms “Farsi Translators”, “Farsi Translation” or “English to Farsi Translation” and replace English with your source language. You will surely find a whole bunch of sites which provide such services and you yourself can decide which is better. You may also go to translator directories on the internet. The best of these online directories are TranslatorsCafe, ProZ, Gotranslators and Translatorsbase. GoTranslators is one of the largest translator directories and one can easily find tens of linguists for each language pair in their database of translation agencies/freelance translators. GoTranslators lets you chose whether you want to look for a freelance translator or translation agency.

Translation agency or freelance linguist?!

Freelance linguists offer lower prices than translation companies do, but if you are seeking a legitimate source for high quality localization, then better chose a translation agency. Who can one accuse if the quality of the work done is not good? With freelance linguists, the answer is “no one”, but translation companies will offer you a signed agreement which will guarantee that the quality of their work will meet your needs.

Conclusion:

If you are seeking a very new market to sell your services or products, you can’t find any better than the Islamic Republic of Iran – a third world country which is growing fast. To reach this market you will need to localize your products to Persian (Iranian Farsi) with the help of translation companies or freelance linguists providing Farsi translation services.

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Ali Gerami is an experienced freelance Farsi translator and the project manager of Farsi Translation Services Inc. He is involved in many translation organizations throughout the world, i.e. the Translatorsbase translation community.