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Beware of Deceptive Advertising Claims for Gas Saving Devices

 
 
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Beware of Deceptive Advertising Claims for Gas Saving Devices

This Career Article is Brought To You By - Scott Siegel

There are all kinds of gas saving devices being advertised now. Do a search in Google and you will find that google finds 1.5 million web pages concerning fuel saving devices. As with any situation where people smell money, unscrupulous individuals are always ready to steal your money with the latest scam.

This current scam takes advantage of driver's overwhelming desire to cut their gas costs. The scam artists are using deceptive advertising to convince you that a fuel saving product installed on your vehicle will miraculously cut your fuel usage up to 30 percent or higher. The Federal Trade Commission through research and US government testing of every kind of device and additive has some advice for all consumers.

The Federal Trade Commission warns drivers to be extremely wary of any gasoline saving claims for additives or devices. The test and research results to date show that there has not been any fuel saving device that significantly increases fuel economy in any way!

There are some general themes and methods to the fuel device advertising strategy. Here are a few to beware of:

Be very skeptical of the following kind of advertising claim. "This gas-saving product improves fuel economy by 20 percent." Claims usually tout savings ranging from 12 to 25 percent. However, the Environmental Protection Agency (EPA) has evaluated or tested more than 100 alleged gas-saving devices and has not found any product that significantly improves gas mileage. In fact, some "gas-saving" products may damage a car's engine or cause substantial increases in exhaust emissions.

Another deceptive advertising method used are ones that are based on great and glowing testimonials from satisfied consumers and drivers. An example: "After putting your product on my vehicle, I saw that I started getting an extra 6 miles per gallon of gas." Don't rely on some amateur drivers claim to justify spending your money.

These ads feature glowing testimonials by satisfied customers. No consumer has the ability or the equipment to test for precise changes in gas mileage after installing a gas-saving product. Even if they did have the right equipment they could not control the conditions and the environment under which they could actually test the device.

Many variables affect fuel consumption, including traffic, road and weather conditions, and the car's condition. For example, one consumer sent a letter to a company praising its "gas-saving" product. At the time the product was installed, however, the consumer also had received a complete engine tune-up - a fact not mentioned in the letter. The entire increase in gas mileage attributed to the "gas-saving" product most likely was the result of the tune- up alone. But from the ad, other consumers could not have known that.

These are just a few of the methods that companies selling fuel saving products use to convince you that the claims they make are real. Those companies are taking advantage of high gas costs which have caused drivers to find any way possible to lower their gas costs. Don't become a victim. Be wary of these deceptive advertising methods. Don't forget, something that sounds too good to be true, usually is! Especially when that something is taking money out of your pocket.

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  • Scott Siegel is the author of a 143 page book of automotive industry insider secrets on saving gas and money at the pump (beatthegaspump.com). Visit us to learn how you can get better gas mileage. Find out how to increase gas mileage.
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