Split testing is a process that can help you analyze the effectiveness of your homepage. There are several ways to go about split testing. Any method you choose to implement will help you define which specific elements need improvement on your website.

The most common technique is creating dual homepages that have the same purpose but vary in content, graphics, color, layout, or any combination of components. You would launch both versions of the same page for a predetermined amount of time. During this period you measure which configuration performs better according to performance factors that you set ahead of time.

To get more in-depth you will need to decide exactly which elements you will vary on the two pages. That way you will know if it is the difference in graphics, colors, or text that sparked the better sales on one page or the other. You may also want to simply reposition certain pieces of your page to see which alignment produces more sales.

At first it may seem that whichever page results in higher sales is overall the more effective site. It is important to consider each individual variable separately, however to truly know what prompted the sales each site brought in. For example the first version of the homepage may have hooked more customers just because a more appealing color scheme was used.

The higher sales in your first round of tests may have also been due to another factor, though. You have to continue testing and narrowing down your options. This way you will be able to zero in on which particular combination of elements will be the most effective.

To actually accomplish split testing you can do the work yourself if you have the time and knowledge. You will need to have experience designing web pages and looking at server statistics. Additionally, you will need to know how to interpret those statistics to tell you which variables are producing better results.

While this will require a financial investment on your part, you may save yourself a lot of time trying to figure out how to analyze data. They can also suggest changes that you had not previously considered. Coming from experience they may be able to pinpoint problematic parts of your homepage without even doing any data analysis.

When you research companies to help you through this process make sure you know what types of testing they offer. Some can help make it go faster by testing up to almost a dozen variables at once. Choose the best route for you to invest in so that you can optimize your website.

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Jason Pearson is an online marketing expert who wants to share his secrets with the world. To find out more...