Google doesn’t penalize for dynamic generation, but the spider usually backs off from these portions of a site, for fear of generating huge numbers of pages.For optimization purposes, rip down your frames and recast your site as a collection of unframed pages.Some sites can’t avoid these delivery structures, which pull page content from a database. Frames con fuse spiders, because each frame on a page behaves like a separate page in some ways. Graphics can be fun, but Google gets nothing from graphics and multimedia, and a splash page is located at your most important address, the location at which Google expects to find a strongly optimized indication of what the site is about. Frames are easier to eliminate than dynamic pages. Google assesses static pages much better than dynamic ones.

Keep each page on-topic and move related, differently focused content to new pages. The answer is, “Very focused.” Even if the page had a strong backlink network, it would never get into the Web index because Google would be unable to assess its content or assign a PageRank. In this case, the page is an information source for local members of a dance troupe and is not intended to attract a wider audience. Topical divisions are easier for Google to get a handle on, and clearer for your human visitors — plus they give you a chance to develop a robust network of navigational links. The imperative to stage your content and key words as text, not graphics, is plain enough.

Keep life simple for the Google spider and your visitors. Keep it simple, organized, and on-topic. The golden rule of optimization is this: do unto Google as your visitors would have you do unto them. Your site should be optimized according to overall concepts, and each page should have its own specially targeted keywords. Eliminate unnecessary clicks. And the text in those navigation links helps Google understand what the pages are about. Each separate and topically focused page has its own name and location, so your navigation links act as incoming links to those pages, helping establish them in Google. Through all this site planning, never forget keywords.


It might be strange to think of “content design. Colors, tables, navigation menus, and links — these are all page design elements. Your content elements consist of the information on the page, all of which, ideally, is textual. Content design involves optimizing your editorial content by dividing it in certain ways on the page, tying it to key concepts, and embedding it with keywords. Divide the meal into well-defined courses.

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