What is a squeeze page? A squeeze page is a simple page that plays a large role in developing an email list that you can use to market your product. They have made it easier to drive traffic to your websites. When implemented in the right way they are a great tool that you can have in your Internet marketing tool box.

Basically a squeeze page gives a small taste of your website to your squeeze page visitor while encouraging them to sign up on your mailing list.

Squeeze pages usually consist of a web form used to gather information and relay it to your autoresponder. This will allow your autoresponder to send out preset emails to the person who has filled in their information.

Best practice is to build the page with an alluring title and some information concerning the product or service you offer on your main page. Using all of these features will ensure that more people will sign up on your squeeze requesting more information from you about what you are promoting or offering.

It is a good idea to keep your squeeze page as simple as possible to focus your visitor on signing up right away. You can give something away for free, such as a short and informative course offered via your autoresponder in return for their name and email address.

In summary, you should include an attractive title telling the visitor what you will send them for signing up. You need to also let them know how they will receive this gift, usually via email, and in what way will they benefit from this gift.

That's it. Using a squeeze page you can get a visitor's email address and name so that you can put them on your optin list. Your optin list is the bread and butter of your internet marketing business.

In pursuing wealth in internet marketing, squeeze pages are a necessary part of your strategy. When your visitors opt in they are giving you permission to market to them via email and you will be avoiding any legitimate claims of SPAM. You will be offering them a way to opt out of your list when you use the more popular autoresponder systems.

All of the reputable autoresponder systems that are currently in use utilize the double opt in process. This means your visitor signs up on your squeeze page and then will receive an verification email that will contain a link that they need to click to verify they ok with your sending them emails.

Most of the time, you will not need to worry about people trying to bypass your sign up process to get your product or report without signing up, however, you may want to consider using tools to encrypt your squeeze page to make sure people are following the sign up process correctly.

When you start using squeeze pages it will become vividly clear that they are a very effective marketing tool. So what are you waiting for? Get started.

As you start building your list you will want to keep you list happy by sending them things that they can use for free, whether it is free software or just good information. As you list continues to grow you want to avoid the urge to "cash in" on you list. It's ok to promote your product or service but you want to avoid beating your list up with multiple sales pitches every week.

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James M. Crosswell writes about marketing on the internet on his websites. You can learn more about Sqeeze Pages by checking out his sites and reading up on them.