CRM, or Customer Relationship Management, is not just another branch of management studies. It offers a deep insight into the mainstay of every business – its customers. Whether it is online or otherwise, the main objective of every business is to keep its customers happy. And it is here that CRM comes into the picture – it teaches... Read more
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When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
Do not use splash pages: Splash pages are the first page you see when you arrive at a Web site. They normally a beautiful image with words like "welcome" or "click" to enter. In fact, they are just that - beautiful vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site to proceed without the splash page. No excessive use of banner advertisements: Even the least knowledgeable net have trained people to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links in your content, and let your visitors feel that they want to buy instead of being pushed to buy. Have a navigation simple and clear: You have to provide a simple and easy navigation menu so that even a young child knows how to use it. Stay away from complicated menus based on Flash or multi-level drop-down menus. If your users do not know how to navigate, which is leave your site. In a clear indication of where the user is: When visitors are deeply absorbed in the navigation of your site, you need to ensure they know what part of the site are in at this time. In this way, they will be able to consult relevant information or to browse all sections of the site easily. Do not confuse your visitors because confusion means "abandon ship"! Avoid using audio on your site: If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.
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