One of the largest cities in Canada, Mississauga has recently begun to take part in one of the fastest growing sports in the world in terms of popularity, dragon boat racing. In fact, the city officially began its own dragon boat racing regatta in 2003, and the event has grown steadily ever since. Let’s take a look at how the event... Read more
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Michael Jordan had the whole of America in intrigue; the reason is it was claimed that a pair of Air Jordans make you fly like the legendary player himself. That was way back in the 1980s. Now the anticipation of new Nike Air Jordans generates frenzied anticipations among Nike and sneaker enthusiasts that just want to flow through the hyped up trends, come what may. Take it from me, Air Jordans not just meets those anticipations but exceeds them too; let’s not forget the frenzy Air Jordan x Air Force 1 Fusion created when it was introduced.
Anyone, including a child, can distinguish Nike Air Jordans from other shoes by their unmistakable logos. Okay, but the question is what makes Air Jordans click so much, years after introduction and why a pair of 1985 edition Air Jordans sells for up to $5000. Well, the first thing that comes to my mind is Air Jordans are immortalized by “His Airness” Michael Jordan, the legendary basketball player. Without a competitor, the shoes have truly been the staple of basketball and urban culture since 1980s and have taken the imagination of generations to follow by storm as the ultimate shoe they can dream of. There are many shoes that fall into ‘a somewhat comparable zone’ but to their bad luck they are followers of the legendary Air Jordans which is what goes against them. Forget Nike air Jordans for a while, Air Jordan x Air Force 1 Fusion, introduced much later has been able to carve a niche for itself in the sneaker and shoes market as one of the most sought after and hyped shoes sometimes even before they release a new line. It is hard to tell why Nike Air Jordans tick like they only can, the only explanation you can arrive at is the anticipation, the hype that surrounds its name and the great frenzy they create among sneaker enthusiasts. Otherwise how will you account for Air Jordans being fondly referred to as AJ’s, Jordans, or J’s or even a pair of kicks in slang aliases? Popularity of Michael Jordan The uniqueness of the shoes has its own virtues but the popularity of Michael Jordan in making the shoes a runaway success overnight can not be ruled out in any way. Particularly when we talk of their acceptance by urban masses and basketball and other sports in general the popular culture can only be described as phenomenal, which has never been repeated to this date. If it is fashion which is driving the brand Nike Air Jordans today the motive working behind it is the pride and sense of getting associated with the legend himself. It is no more a question that whether sneaker lovers, in general, really appreciate the tradition of Nike Air Jordans. Initially it was just about basketball and without the kind of recognition and celebrity status it is enjoying today, many retailed it for around $20, nonetheless the tradition sustained. Thanks to Michael Jordan who revolutionized the way young Americans wore shoes and with it the line of Air Jordans; now they are heart stoppers for not just Americans but everyone the world over.
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