In the second of the "Affiliate Marketing News" sequence of articles, I will talk about the second step you need to take on your road to become a successful affiliate marketer. In the previous article I showed you some ways of finding good products, and in this one I will discuss the way to choose the right keywords for advertising them.
You have probably already heard of what they call "long tail keywords." These are phrases of at least 3 words or even more. Let me give you a simple example, which will make it very clear.
Let's assume you know a lot about sewing and you found a real cool sewing patterns product to promote. Go to Google and search for "sewing patterns." You will get over 1,300,000 results! There is no way for a complete newbie to compete against so many sites. Now try to search for the exact phrase "sewing patterns online" and you will get only 10,600 results. If you learn the next steps of my plan, you'll know that it is not hard to dominate this niche.
I have a tool that also tells me how many sites are actually optimized for this phrase. I can tell you right now that only 4 (that's a four!) out of these 10,600 are optimized for "sewing patterns online." True, the same wonderful tool tells me that "sewing patterns" is searched 176,000 times a month, while "sewing patterns online" is searched only 4,500 times a month.
But, and there is a but, 4,500 searches combined with another log tail keyword such as "sewing patterns costumes," that has over 2,000 monthly searches and zero optimized web sites, brings your total to almost 7,000 searches a month - a very nice search volume. And when you read my following articles, you will learn how to take advantage of these data and start using the search engines for your promotions.
Performing a thorough keywords research is the most essential step for achieving a lucrative promotion. This is the backbone of any successful online marketing business. Your first search should be for online resources that would help you researching.
You should always begin with the broadest term: "gardening," "credit," "weight loss," "cars," and you go from there to the long tail keyword: "online gardening tools," "fast weight loss programs," etc. Keep checking your findings on all the search engines and watch the results, finally you will discover 3-4 phrases of 3-5 words which are the least competitive and still have some search volume.
As I already mentioned, keywords research is the most important step in your journey to make money. You should devote your time and your best efforts to keywords research. Find online helpful tools, some are free and others have a reasonable price. They will save you a lot of time and subsequently a lot of money.
In a couple of days I will publish the 3rd article in this series, in which I will point out different ways for online promotion of products.
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