While doing business online you have to be competitive. In order to give your site an edge over others you need to equip yourself with proper knowledge and tools. Almost all websites are scrambling to improve their rankings on search engines and if you're lazy for just one moment you will be left in the mud with countless other fai... Read more
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Howdy Fellow Business People,
My pal David Garfinkel asked me to present on a teleseminar called "Repeat Customer Profit Bonanza!" (I guess he must have known how much repeat business I get... the cat is out of the bag now...) I guess it was "unconcious competence, because I didn't have a clue why I got so much. So I racked my brain and found out why! (Took me a few hours but it was worth it.) Would you like me to share? Okay... I'll share. I boiled it down to a simple formula. Number 1 is Results. The first part of the formula is RESULTS. But hang on, that's not all of the formula! Results are important, but they are only a tiny part of the formula 2- Communication. The simple act of 2 way communication does wonders. Not only does it help you build a relationship, you find new needs your customers don't even know they have! Just make certain every communication isn't a sales job. It can be as easy as a phone call, or an email with a tasty tidbit of info they need. But in the end, you become the go-to guy or gal. Then comes VALUE. By adding extra value to your customer, they are bound to reciprocate. I go out of my way to help my clients and customers value outside of what they see as my core competence. For example, my copywriting clients end up getting thousands of dollars of marketing advice for free. . Most people these days only want to do the minimum they can get away with. Step outside that paradigm, and watch what happens. 4- Customer care. WHY PROVIDE SERVICE WHEN YOU CAN PROVIVE CARE. No, I'm not yelling... but that's important. Can you feel the difference in the words? When you combine it with value that's a winning combination my friend. I love the way Mark Joyner takes care of his customers. And I would guess it's made them even more rabid fans! Mark Joyner gets it. He has 24/7 live customer care. But Rick didn't just pay lip service to the concept. When I wrote his Instant Teleseminar copy, we added Ricks personal cell phone number in the copy. Why? We were showing his committment to customer care, and if customers didn't get a problem solved, they could call him directly and he would make sure they did! And you may be surprised how profitable it is. Once you are more in tume with customers, they'll practically tell you what to sell them next. The upside is, it helps with your customer COMMUNICATION and you'll get new ideas for products and services. That's worth it's weight in gold. When your highest cost is acquiring a NEW customer, taking care of EXISTING customers is the cheapest and most effective way to build your business PERIOD! So... if you're looking for that extra edge in your business, give this formula a try. You'll be tickled by the results. Best, Million Dollar Mike
Additional Articles From - Home | Internet marketing
Prior to studying Online Marketing Web 2.0 strategies and technologies, I didn’t know what Personal Branding or Attraction Marketing was all about, but I did know about, and have used, Traditional Marketing for years.
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