In the world of eBay, the subtitle is the line below the main listing title. It's an optional add-on (‘listing upgrade' in eBay speak) that currently costs 50 cents on the eBay site (35p on eBay.co.uk). Now, if you listen to the chatter on many of the eBay forums (don't do that by the way), you'll hear countless sellers dispense th... Read more
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Are you a casual reader of this newsletter who hasn't implemented an eBay strategy for your business yet? If so, take careful note of what I'm about to tell you, you'll be glad you did.
By the end of this article you'll be chomping at the bit, eager to develop a plan of action to use eBay effectively to deliver more customers for your existing business, and even earn additional side incomes as a bonus. If you're already aware of some of these highly persuasive ‘arguments' and haven't done anything yet, consider this a kick up the backside to get going with eBay. 1. It's been reported that on average, eBay processes more searches per day than Google, and these searches are for qualified buyers, they are not just searching for free information as so many users of Google are. Doesn't it make sense to go where the largest group of buyers are hangin' out and put your message in front of them? 2. Internet users spend far more time on eBay than any other e-commerce website, making it by far the most popular shopping destination on the Internet. Again, why would you want to ignore that huge mass of buyers ready to throw their ‘dough' at you if you'd only give ‘em the chance! 3. eBay and PayPal are best buddies - they do everything together - so you can understand why PayPal has become THE ‘currency' of eBay. The best part is that PayPal funds are viewed as ‘free money' by most eBayers, so it's much easier to get them to spend it. They never have to hand over any cash, so subconsciously it's like spending on plastic without any accountability of having to pay anything back later! 4. Get over your mistaken belief that most people visit eBay to find the lowest price for an item. Stats from the independent research firm Nielsen/NetRatings prove this to be completely untrue, in fact that reason appears near the bottom of the list of reasons why people use eBay. Actually, the number one reason why people visit eBay is because of the availability of unique items. Think about what that means. If you're selling any kind of unique item, particularly information or information based products, you are in a prime position to target eBay buyers. In real world terms, people who have an interest in topic ‘x' will frequently check on eBay to see what's available on that topic. What's new, what's different. They do that mainly by entering keywords related to the topic in the eBay search engine, and to a lesser extent by browsing categories that relate to their interest. 5. The majority of eBay users are over 35 years of age with an annual income of at least $50k to more than $150k. This means they have money to spend on your products and services once you've hooked them on eBay as your customer. They're not freebie hunters, they're quality buyers. Also, the demographic is nicely split evenly among male and female, so it really doesn't matter what industry you're in, there's sure to be a good match within the 220 million registered users of the site. 6. It's super easy to setup eBay and PayPal accounts. No other online business opportunity allows you to get started so quickly and easily. 1/3 of all U.S. Internet users have done it, so you can too. 7. The ROI (return on investment) proposition for acquiring customers using eBay makes it a no brainer. In fact, if you don't do it you might actually be accused of not even having a brain. Do it right (like I show you each month in this newsletter) and you'll even make a profit on front end customer acquisition costs. Quite simply, show me another way to acquire quality customers so easily, inexpensively and consistently, and I'll eat my hat. Wait. Come to think of it, I don't have a hat, I'll have to think of something else to eat instead. In Summary Are you getting this? I'm being blunt with you deliberately. Don't ignore this opportunity! Of course, there are many, many other reasons to use eBay as an effective tool in your business (such as being able to tap into a worldwide audience for example), I just picked out 7 of the most compelling reasons that sprang to mind in preparing this article
eBay generally does a good job of coming up with new ways for sellers to make more money, but in my opinion they don't do a good job of letting eBay users know about these features.
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