Paris Hilton,Jessica Simpson and Madonna.

These ladies are major power-brokers of free publicity and media darlings. They know that the name of the celebrity game is learning how to get and keep their audience's attention.

There are powerful self-promotion lessons to be learned from these ladies. Here are 5 Power Publicity tips that you can apply to get your business and ideas, the attention and name recognition that you deserve.

1. Get your personality into the mix

Grey, corporate speak is a really fast way to lose your audience in 10 secs or less. Instead, let your own unique personality be heard. Share more about your story or of the social history of the Company. What personal challenges did you overcome to get where you are today? What is different about the way you do things at your Company?

2. Share your personal struggles and triumphs

Jessica Simpson's popularity soared when news of her crumbling marriage surfaced. We can relate to others who are facing problems that we are struggling with ourselves. So inspire your target audience to continue working to overcome their challenges, by sharing your own personal battles and triumphs.

3. Develop your own fans, who can share your story for you.

Their average fan, can give you the latest news on Paris, Madonna and Jessica in a flash. You must leverage your satisfied customers to tell your story.

When you receive glowing praise from a customer, do more than just say thank-you. Get them to send in a letter, preferably along with a picture of them using your product, that you can use as a testimonial. This is known as leveraging social proof.

4. Be fresh and creative when developing your marketing message

Madonna has successfully reinvented herself decade after decade by pushing the boundaries. Likewise, you can step outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast. Remember, no one ever talks about the plain vanilla.

5. Escape the -perfection trap- Could Paris Hilton win any talent contents? But she does not let a lack of serious talent stop her from putting her work out there. Your ideas and projects may never be perfect, but share them anyway. Let your audience tell you how to make them better.

As the level of advertising noise and daily distractions continues to rise, finding a way to get noticed in your marketplace is becoming harder and harder.

Free publicity is in many ways is now even more valuable than paid advertising, as your audience becomes time strapped, ad weary and cynical.

So what's a hard working author, real estate agent, chiropractor or small business owner to do to get a share of the publicity goldmine- if they don't have the family fortune to hire a publicist on a $10K monthly retainer?

Simply leverage the awesome power of free web2.o publicity and the hot popularity of web2.0 sites like myspace.com

You can win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is My Space.

The best part is that MySpace is free to join and you can establish your online presence in a matter of five minutes or less, with a host of free tools that MySpace places at your fingertips. See you on myspace.com

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Start Cashing In on the MySpace Free Publicity Goldmine. Make sure you get your Free AUDIO on How to get Free Publicityon MySpace. Warning:Getting many Friends on MySpace is just the beginning of Life as a MySpace Legend. Click here for other unique Publicity articles.